Meet our new look and feel
Terre des Hommes will have a new brand identity as of July 1, 2023; with a new logo, different fonts and colours! Our mission – to protect children by preventing and stopping child exploitation and to enable children to make their voices heard – will remain the same.
Only together we can make an impact
The change is in the way we express ourselves. A new look, a new feel that makes us bold and playful, human centred and responsible. To reach even more people who share our dream with us: that all children can flourish in a world without exploitation.
The new branding goes hand in hand with our new multi-year strategy. We look at what makes Terre des Hommes unique, and what connects us. The following values have emerged from this: Human-cenred, Responsible, Bold, Playful.
We do our work based on these core values, bearing our main principle in mind: that children are at the centre of everything we do. Hence our new campaign that will launch on July 1st: ‘Just being a child. You wish that for every child, right?’ Together with our partners in East Africa and Asia, Terre des Hommes improves the safety, opportunities and freedom of choice of these children.
In the new branding we have decided to change our pay-off from ‘Stops child exploitation’ to ‘Stop child exploitation’, so without the S. Terre des Hommes does not stop child exploitation alone, but together with many others: with volunteers, donors, partner organisations and the business community. ‘Stop child exploitation’ is more inclusive, more activating and also more inviting for everyone to participate.
Watch our video of the drop, that is part of our logo and symbolises ‘only together we can make an impact’.
Our strategy
More information about our strategy can be found here
Watch our strategy video
Our strategy!
Our Listen up!
Lifting up children’s voices in an evidence-informed approach to stopping child exploitation through systemic change. The Listen Up! strategy is one that has taken shape over several years. Built on research, analyses and work done in 2020 and 2021, the present strategy has been created in the period from May – October 2022
Our Theory of Change
A Theory of Change is a comprehensive description and illustration of how and why a desired change is expected to happen in a particular context. In other words, our Theory of Change describes the main building blocks that we believe are required to bring about our ultimate desired change – our vision for the world.
Our Core Principles
The principles apply equally within our organisation as to the work that we do. Every plan we make and action we take should uphold our core principles. The five core principles are equally important and interdependent.
